Determining the best price for your house or apartment is not easy. As the owner you want to get the maximum from the sale but potential buyers do not want to pay more than necessary. From this perspective there is a conflict of interest. The right price must satisfy both sides.
Optimal pricing results from both objective research of pricing for similar properties in the market and an intuitive judgement of how many potential buyers can be reached. The right price will stimulate interest in viewing the property and likely then lead to a sale.
In the open market, price is one of the most important factors determining which properties buyers choose to view. It is important to remember that although you and the broker set the offer price, the selling price is determined by interested buyers.
If the price is set too high then no one except real estate agencies will show an interest. It is then a common mistake to gradually reduce the asking price by small amounts. This is unlikely to attract the interest of potential buyers even when the price has eventually reached a much lower level. So if the initial asking price has proved to be too high then it is better to reduce it once significantly (e.g. 10% or more) to get the attention of potential buyers.
In addition to the right price it is essential to have well-prepared texts, with quality photos, delivered through the best real estate portals or other sales channels actively targeting potential buyers.
First impressions count for real estate. Many potential buyers make a decision during the first ten seconds. This is typically an emotional decision, so emotion needs to go into the preparation process too. Our homestaging process prepares the property for sale or rental, making it more appealing using lighting, furniture and decorations to emphasize its best characteristics.
You get used to the defects in your own home and learn to live with them. So it is important the get unbiased opinions and help preparing it for sale. You cannot rely on potential buyers to tell you what matters.
To sell a flat or house today is a challenge. Feel free to use the contact form below to get our professional help on specific questions.
Property owners and inexperienced brokers often assume that finding potential buyers is the only important thing, but there are many pitfalls that experienced brokers can help you avoid, such as:
Offering real estate through a number of agencies, to accelerate the sale.
The result is that the property is sold at different prices and with different information as brokers try to gain competitive advantage in various ways.
Those with experience of this situation learn that it is better to have an exclusivity agreement with a single reputable agent, who takes care of the entire sale to the satisfaction of both parties, saving both time and money. It is enough for buyers to see just one well prepared advertisement.
No double some people who sell their properties themselves, are satisfied with the result and feel they got the best deal possible, but the risks include ...